Modernising Legacy Tech For Enhanced Customer Experiences

Versori, the leader in Agentic integrations, is proud to announce the successful delivery of a digital transformation project between a leading CRM platform and an expedition cruise booking system. This integration is designed to streamline customer journeys and operational workflows for HX Expeditions in the expedition cruise sector. The success of this project reflects on the ability of the Versori platform in transforming complex, disparate data into a clean central source, providing high-impact, cost-effective solutions that meet the evolving needs of modern travel businesses.

About HX

HX Expeditions is a global leader in expedition cruising, known for delivering immersive travel experiences with a strong focus on sustainability and innovation. The organisation is undergoing a significant digital transformation, anchored by a modern tech ecosystem that includes Salesforce CRM and Seaware booking platform at its core to create a reimagined booking journey. HX’s mission is to enhance guest engagement and operational efficiency across its commercial platforms. The transformation HX has undertaken paves the way for more digital evolution, positioning HX as an industry-leading player in expedition cruise and travel.

The Challenge

HX sought the most efficient way to connect their CRM with a new booking system. The integration required navigating vendor-specific API constraints, aligning data models, and ensuring real-time bi-directional synchronisation between the two platforms. 

Pain Points

• Manual re-keying of data between disparate systems causes high labor costs and delays.
• Legacy travel systems like Seaware lack robust APIs, making integrations difficult and error-prone.
• Extended timelines and staffing needs to migrate historical bookings without automation.
• Operational inefficiencies from fragmented technology stacks within cruise and travel operators.

The Collaboration

Versori’s engineering and delivery teams partnered closely with the client’s Digital and IT stakeholders to co-develop all integration components, strategically applying AI to accelerate the build process. While technical challenges arose, the collaboration remained agile and solution-focused, enabling consistent progress and successful delivery. Compared to alternative vendors who quoted timelines exceeding 12 months, Versori’s team delivered the integration at a 70% time reduction, showcasing both efficiency and deep expertise in hospitality booking system integrations.

Partner Perspective

“This set of integration flows is a testament to what’s possible when teams align around a shared vision. Versori’s technical leadership and our commitment to innovation made this a success, overcoming technical and operational challenges along the way.” — Oliver Pirozek, Programme Director, Digital & IT, HX Expeditions

“The project we delivered for HX is a true reflection not only to the strength of the Versori platform in addressing complex modernisation challenges, but also to the talent and dedication of our in-house team that makes these successes possible.” — Will Jackson, COO, Versori

Looking Ahead

Building on this success, Versori is now supporting the client in exploring:

• An AI-powered booking migration tool, aimed at automating the transition.

• A strategic roadmap review to identify future integration opportunities and unlock further value across their digital estate.

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Have questions? Get in touch with the team here.