"Versori delivered our hospitality booking system to CRM integrations 70% faster than timelines quoted by other vendors, using AI to accelerate delivery."
Oliver Pirozek, Programme Director, Digital & IT
5 complex workflows
70% faster timeline
2 custom systems
5 complex workflows
70% faster timeline
2 custom systems
5 complex workflows
70% faster timeline
2 custom systems
About HX Expeditions
The Challenges
HX Expeditions is undergoing a major digital transformation aimed at enhancing its customer booking experience.
However, the successful realisation of this vision depended on effectively integrating and optimising a modern technology ecosystem, with Salesforce CRM and Seaware booking platform at its core.
Versori connects Salesforce with Seaware to automate HX’s commercial and loyalty workflows.
New or updated agencies in Salesforce are created/updated in Seaware, with extended rules that maintain time-bound classifications (office code, final payment, first deposit, and FIT/GRP commissions).
Loyalty operations run end-to-end: create new loyalty members, process unsubscribe events, and keep points balances in sync, with Seaware acting as the master for reservation-driven updates.
The result: fewer manual updates, accurate agency and loyalty data across systems, and a reliable foundation for bi-directional booking and CRM processes.
Versori connects Seaware to Salesforce so HX’s bookings are kept current in CRM.
A scheduled job pulls reservations from Seaware, fetches associated passengers, skips records without travellers, then maps and upserts them as Salesforce Orders (create if new, update if found).
Robust error handling, retries, and authentication are built in, and we also stabilised related flows (loyalty, points, clients) identified during debugging.
The result: accurate, up-to-date bookings in Salesforce with fewer manual fixes and a solid base for bi-directional CRM/booking workflows.
The Numbers
